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https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465245043422-VHAQXC27X5R9B34JIFQ6/img1.jpg Death by Xoko https://www.leahgiacalone.com/alliancebernstein-1 daily 0.75 2019-01-23 https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1548174185996-F48RIIDX2MDTXFO9IBTJ/lg.com+thumbnail.jpg alliancebernstein https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1545945782564-7ZNCM1S693MEP4RB8JFM/11057682_10207185455967632_4924891603719684088_o.jpg alliancebernstein https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1548174136272-9KWN8FSC54O1GPC9SJR4/lg.com+top+picture.jpg alliancebernstein - AllianceBernstein A global research & investment management firm with institutional, retail, and high-net-worth investors. https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1546709089175-UJUBZXT0ZFS29TKX1VCX/line.png alliancebernstein https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1546015231414-AYT27JPOG37NU4B2SY3T/the+project+clipart.png alliancebernstein - The Project The objective was to design a feature for AllianceBernstein’s private wealth app that allowed clients to sign documents electronically. Documents requiring only a signature (eSign documents) were to be signed in-app, while documents requiring completion of multiple fields (DocuSign documents) were to reroute clients to sign on the web due to business and technical constraints. https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1546709089175-UJUBZXT0ZFS29TKX1VCX/line.png alliancebernstein https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1546016805185-RP0Q2ZSYA0QTLGMPJ760/my+role+3.png alliancebernstein - The Role Lead user researcher and UX designer in charge of bringing the eSign feature to the mobile app. I worked with a team comprised of a business analyst, UI designer, and developers. I was tasked with wireframing, prototyping, copywriting, and usability testing. https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1546709089175-UJUBZXT0ZFS29TKX1VCX/line.png alliancebernstein https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1546021220466-WFPP02DE3BB8OIXW9ZFZ/image2.png alliancebernstein - The Design Process Sketching & Wireframing I began the design process by sketching all potential screens instead of conducting initial user research, as we aimed to mimic Bernstein.com’s existing eSign functionality in terms of information architecture and signing flow. I then worked on determining points of entry and the feature’s in-app location. https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1546785686991-0J4YF5HDL86GDIC0IFJV/image1+%285%29.png alliancebernstein https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1548017251730-O0WJY5RIQBK4B5R40L9W/dots.png alliancebernstein Prototyping & Usability Testing I created a higher fidelity clickable prototype and used it to conduct usability testing with 5 people in a series of 30 minute sessions. Beforehand, I worked with my team’s UX lead to design a research plan and script. We aimed at a high level to see if the feature was clear, intuitive, and easy to use. Afterwards, I synthesized the findings, sketched potential solutions to users’ confusions & frustrations, and presented them to the rest of the design team and to the business stakeholders. https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1546784118431-JDY0Q7TQM1S14K7ZC0OH/image1+%283%29.png alliancebernstein https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1548017251730-O0WJY5RIQBK4B5R40L9W/dots.png alliancebernstein Iterating & Usability Testing (Again!) Based on the results of the first round of usability testing, clients were confused, extremely frustrated, and concerned about the safety & security of signing documents on the app. In the second round of testing, I re-designed several screens with a plan to completely mitigate confusion and security concerns. Due to technical constraints, clients would continue to be rerouted to a browser to complete DocuSign documents; I knew I wouldn’t completely rid clients of frustration. The goal instead was to significantly lower their levels of frustration to a point where they would be able to successfully complete their documents as well as go again in the future to the app to access eSign. After iterating a couple times mid-testing based on feedback, I again distilled the learnings. https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1548016014513-NZ3GZM1TPHT8OE8YFJG5/proto+2+edited.png alliancebernstein https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1548017251730-O0WJY5RIQBK4B5R40L9W/dots.png alliancebernstein https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1548017251730-O0WJY5RIQBK4B5R40L9W/dots.png alliancebernstein Aligning & Revising Here I will write about final revisions & alignment. Link to final wireframe https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1548016571767-HD8LSQF9SU8D0XJTN21Y/lg.com+top+flow+1.20.19.png alliancebernstein https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1546709089175-UJUBZXT0ZFS29TKX1VCX/line.png alliancebernstein https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1546873339594-PFB9TBYOTHE0U7T3P9B9/chekck+mark.png alliancebernstein - The Final User Experience The solution provides our clients with an easier way to sign eSign documents on-the-go and to navigate to DocuSign documents on the web without confusion or security concerns. It is currently in the development phase, to be released by March 2019. Try my final eSign InVision prototype here! https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1548174155854-83BJ0N4DVF6MH7NR4C1Y/lg.com+bottom+screen.jpg alliancebernstein https://www.leahgiacalone.com/alliancebernstein-website-redesign daily 0.75 2019-01-22 https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1548174805993-0ZCQ6BO4WZLHBZ81X74M/lg.com+website+thumbnail.png alliancebernstein - website redesign https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1548164778637-JHLXPMXCTBOWOC2QGFN1/hammer.png alliancebernstein - website redesign - Bernstein.com redesign in progress...check back soon for updates! https://www.leahgiacalone.com/user-feedback-1 daily 0.75 2019-01-23 https://www.leahgiacalone.com/about daily 0.75 2018-12-27 https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1545927963191-EEBW5HQZDHZ8U39E8YSR/UX%25252Bfence%25252BNYC%25252Bphoto.jpg about https://www.leahgiacalone.com/alliancebernstein daily 0.75 2018-12-27 https://www.leahgiacalone.com/portfolio-1 daily 0.75 2018-12-27 https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1545943017672-8AOKLPHAPIEWOGTJCOHR/20151121_171016.jpg portfolio - alliancebernstein alliancebernstein https://www.leahgiacalone.com/aboutme daily 1.0 2022-06-15 https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1586471448339-JDA4DJUQ0R6QHGO5WA03/fun+top+banner.png about https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1586471978736-5PXOMDQAXXUAWF09M4Q7/fun+top+banner.png about https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/de09f392-0eaa-4d6d-bfee-e633c57d9bc4/lgnew.png about https://www.leahgiacalone.com/cartoons daily 0.75 2021-08-15 https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1586461674072-L02OH1HT6HH0Z8641UJO/fun+top+banner.png cartoons https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1586458875158-9MNQXR2A4DFE5VJFLUWO/100+day+%236.png cartoons “The fate of Brexit is now in the hands of 27 E.U. leaders” - NBC https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1586458799229-K7Z2NN3N6JGD5KOF7QCH/100+day+%233.png cartoons “Patagonia is cracking down on making logo vests for Wall Street […] shifting its focus to ‘mission driven companies’” - Bloomberg https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1586715894795-FMM6W0XYQXFT8SOVDIGJ/April+11+2020+%232.png cartoons “Facebook […] launched a new messaging app for couples […] that allows them to chat, share photos and music” - Reuters https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1587252662554-7TQ7IPKWSRMZSIHPCGJ9/April+18+2020.png cartoons “The coronavirus becomes an excuse to restrict abortions” - NY Times https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1586458524252-GBBXGMU4SYKJYRU8Q1CO/100+day+%232.png cartoons “Netflix subscribers are about to get a bigger monthly bill” - CNN https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1586458472053-S8MMJFR08IHNDJKO26IN/100+day+%231.png cartoons "America would run out of avocados in three weeks if Trump shuts down the US-Mexico border" - NBC https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1586461739047-2E0RMQIBIM1A3U5ACJ3U/fun+top+banner.png cartoons https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1586891588432-2T30IRGO5RPMPQJTL5O4/April+13+2020.png cartoons “In rare cooperation, Google and Apple will team up to track spread of coronavirus” - NBC https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1586637597774-6NUKG21AZMI0GZR52ITN/April+20th+2020+png.png cartoons “UFC president […] has secured a private island to host events” - ESPN https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1587252717398-I1KU7HATYDILEQ3DT78G/April+15+2020.png cartoons “Trump's name will appear on coronavirus relief checks” - NBC https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1586458862826-B1UCG4IA6SN92LNLX262/100+day+%235.png cartoons “Netflix drops support for AirPlay […] just a few days after the announcement of Apple TV+, a rival streaming service” - Cult of Mac https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1586458819000-GMQWLUGEO9BXVHWI7D98/100+day+%234.png cartoons “[Prince] Harry spoke out against social media, just a few days after he and his wife created their own Instagram account” - NBC https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1587252632123-O0L8S7NN635IY74EOE1W/April+14+2020.png cartoons “Rats are fighting with one another, now the adults are killing the young in the nest and cannibalizing the pups." - NBC https://www.leahgiacalone.com/illustrations daily 0.75 2022-04-22 https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1628783924906-9R5GSFAIDWSD4PF14E8N/IMG_1234.jpg illustrations “Netflix subscribers are about to get a bigger monthly bill” - CNN https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1586461674072-L02OH1HT6HH0Z8641UJO/fun+top+banner.png illustrations https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1628784094211-EXXOKLAH5CX211FRC7XO/IMG_1148.jpg illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1628784189282-S4PLCROGAFZR80XPV5DN/IMG_1125.jpg illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1628783992963-DIUCIC529U7RF789TIOU/IMG_1215.jpg illustrations "America would run out of avocados in three weeks if Trump shuts down the US-Mexico border" - NBC https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/c0b5df95-9ada-467d-8830-e5d3dfbaf4a7/Untitled_Artwork+%282%29.jpg illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1628783675585-HYC1ED0BGC14LSDLVB8N/Untitled_Artwork+11.PNG illustrations “Facebook […] launched a new messaging app for couples […] that allows them to chat, share photos and music” - Reuters https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1628783695689-Q4SKWE0ZK271A5IQKVWI/IMG_1119.PNG illustrations “UFC president […] has secured a private island to host events” - ESPN https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1586461739047-2E0RMQIBIM1A3U5ACJ3U/fun+top+banner.png illustrations https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1628783870348-LW0BZXQONJT615UQ4ITS/Untitled_Artwork+13.PNG illustrations “Netflix drops support for AirPlay […] just a few days after the announcement of Apple TV+, a rival streaming service” - Cult of Mac https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1628784047022-C8NBQAVF0FX99TZMO66U/Untitled_Artwork.jpg illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1628783802407-2EHB94LHMQVVJWGC1FVO/IMG_1226.jpg illustrations “In rare cooperation, Google and Apple will team up to track spread of coronavirus” - NBC https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1628783854220-761VAZ4L1KPYT4WDYYJT/Untitled_Artwork+12.PNG illustrations “[Prince] Harry spoke out against social media, just a few days after he and his wife created their own Instagram account” - NBC https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/3dd81171-b229-45cf-bc83-1d0950feae07/red+woman.png illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c24eff30dbda3cb07cc67fa/1628783900608-97IZLND7NKJ1CTRMQRQ0/Untitled_Artwork+14.PNG illustrations “Patagonia is cracking down on making logo vests for Wall Street […] shifting its focus to ‘mission driven companies’” - Bloomberg